An introduction to Domain Authority

Domain Authority (DA) – in the world of blogging, it’s an almost-sacred term that few fully understand.

What is Domain Authority?

In simplistic terms, it is meant to determine how successful you are likely to be in ranking high on search engine result pages (SERPs), based on approximately 100 different factors.

The result of those factors is a score – the highest being 100, the lowest 0.

Factors include the age of the domain name (URL) and the number of links referring to the URL.

In a somewhat cyclical fashion, links from websites with a high (or higher than your own) DA will have a positive influence on your own DA, whilst conversely low or lower DA sites linking to your own will likely have a negative influence on your score. “Spammy” sites and links too will drag your DA performance down.

Additionally, reaching a score of 20 is easier than reaching a score of 30, 40 and 50 etc.

The all-important number

Now… I’ve owned since December 2011 when I first started blogging. Whilst I’ve always owned the domain, the site itself has changed hundreds of times – and, for a long time, had absolutely no content on it.

So, having restarted blogging, I was interested to find out what my DA was.

The answer? 12.

Having re-established this blog just two days ago, my DA is 12.

I remember checking it around six months ago, and it was at 15 – so I’m quite impressed that, despite putting no content on the site, it’s been relatively consistent.

Out of pure interest and research, I’m going to continue monitoring this score – as well as the Page Authority score of the home page, number of links and also the Spam score.

For many, it will be boring. Others may find the changes interesting, with the documentation of what I’ve done each month potentially bringing benefits to your own website or blog.

Domain Authority: 12
Page Authority: 17
Links: 103
Spam Score: 6%